Land Rover and Bamford London unveil a limited edition watch

Bamford derives design inspiration from the new-age Land Rover Defender for its limited edition LR001 watch

Bamford London is the ultimate hub for personalized luxury. This includes completely personalized watches.

The LR001 is designed by Land Rover and built by Bamford London. Only 100 examples will be produced worldwide and priced at £1,350.

Reflecting the simple and minimalist design language of the Land Rover Defender, the LR001 case is made out of a 40mm grey titanium case. The toned grey cut-away dial highlights the watch, and the hidden luminescence under the cut-away dial emits a subtle green hue for low-light useability. 

The dial also features a subtle ‘LR001’ text in Bamford’s signature aqua blue at the six o’clock position. A Sellita SW200-1b automatic movement powers the LR001 with a refined ruthenium anthracite finish for longevity.

The LR001 is available in four 18mm strap options. They are in black, navy, light tan, and dark tan. Each strap is a sustainable alternative to traditional leather. The black, light and dark tan straps are made from corn-derived sustainable PU leather, while the navy option is made from Cordoba, a woven recycled nylon coated to be hydrophobic and durable.

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