JLR Reveals Range Rover SV ‘Born of the Sand’ Edition

Inspired by the timeless beauty of the desert, the ‘Born of the Sand’ edition captures the natural beauty of the UAE’s stunning desert landscape

Al Tayer Motors has unveiled the ‘Born of the Sand’ edition to an exclusive audience in Dubai. Inspired by the magic of the Arabian desert, these limited-edition vehicles celebrate the harmony of natural elements with the luxury and craftsmanship of Range Rover. The UAE’s heritage is linked to the enchanting desert where Range Rover has been present for generations.

The ‘ Born of the Sand ‘ edition exudes exclusivity and sophistication. Its gold body colour is inspired by the colour of sand grains, complemented by a pearl beige roof and grey/silver chrome accents. The 23-inch diamond-turned wheels with body-colour inserts and gold badges provide a jewellery-like finish to the design.

The interior echoes the elegance of the exterior, with Berlino and Caraway leather seats featuring contrast stitching and a natural Cream Ash veneer finish. The steering wheel is finished in Cream Ash veneer, and the controls are ceramic-finished. Pearl Oyster mats with Caraway leather covers add an extra layer of luxury.

In a nod to the UAE’s cultural heritage, each seat is specially embroidered with a design depicting the natural formation of sand dunes, adding an authentic local touch to the vehicle’s design.

The ‘Born of the Sand’ Edition offers advanced power and performance, embodying the Range Rover’s distinctive capabilities on and off the road.

‘Born of the Sand’ will only be available in the UAE, underlining its unique design, value, and exclusivity. Limited to just seven units, it is priced at AED 1.58 million.

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