Jetour And World Padel Academy Partner Up In The UAE
The Chinese automaker hopes to gain favour with the active urban youth by associating with the world’s fastest growing sport
Jetour UAE and its official regional distributor, The Elite Cars, a subsidiary of Elite Group Holding, have announced a strategic collaboration with the World Padel Academy (WPA). This collaboration is meant to reflect the Chinese automaker’s commitment to championing an active lifestyle through one of the region’s fastest-growing sports.
Padel, a dynamic fusion of tennis and squash, has earned the title of the “fastest-growing sport in the world,” with over 250,000 new players joining annually. The sport has become a phenomenon in the Middle East, with the UAE, emerging as a key hotspot. World Padel Academy is said to be a top-of-the-line facility with existing locations in Dubai, Abu Dhabi, Sharjah and Khorfakkan, and soon-to-be-opened ones in Bahrain and the United Kingdom. As part of the partnership, Jetour branding will exclusively take over Court 6 in Dubai and Court 3 in Abu Dhabi. The Emirati star player Fares Al Janahi will represent Jetour and The Elite Cars on the court with branded gear.
Mr. Tamer Abu Khalaf, Partner, Elite Group Holding said:
“Padel is more than just a sport; it’s a lifestyle, and we are proud to be associated with the World Padel Academy, which shares our values of experience, excellence and community. From models like the adventurous T2 to the sporty X70, Jetour cars are designed to be embedded into the urban, active lifestyle of our customers” He adds, “This partnership underscores our dedication to advancing sports in the UAE while connecting with our customers in a meaningful way.”
Fares Al Janahi, WPA Padel Player said:
“Jetour embodies my lifestyle in many ways from the brand’s dynamic to the high performance, their ethos mirrors the energy and agility I bring to the Padel court. Jetour’s commitment to innovation resonates with my own drive to push boundaries in the sport. I look forward to showcasing Jetour’s values and bringing this synergy to life on and off the court, ”
Ali Al Arif, CEO of World Padel Academy, said:
Recommend0 recommendationsPublished in Tennis“Jetour and Elite Group Holding capture the vibrant energy and spirit that defines padel as an exhilarating sport. Their pursuit of excellence and desire to foster strong connections with the sporting community and enhance the experience for players of all levels aligns seamlessly with our goal to advance padel throughout the region.”
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