Jeep Wrangler Returns Popular Tuscadero Pink for 2024

Jeep is celebrating 4×4 Day 2024 with the return of a popular exterior colour for its iconic Wrangler: Tuscadero. This deep magenta paint scheme was a hit with customers during its initial run in 2021, garnering over 30,000 orders.

Bill Peffer, senior vice president and head of Jeep for North America, acknowledges the high demand and expresses excitement about bringing back Tuscadero. This move aligns with Jeep’s commitment to offering customers what they want.

Tuscadero joins a lineup of other special-edition colours like Gobi, Gecko, Chief, and Nacho, adding a touch of personality for Wrangler enthusiasts. In total, the 2024 Wrangler boasts nine exterior colour options, including the new Anvil grey alongside classics like Firecracker Red, Black, and Bright White.

For the 2024 model year, customers can order the Tuscadero paint on Sahara and Rubicon trims. It can be paired with a black hardtop, body-coloured hardtop, black soft-top, or the upcoming Sky One-Touch powertop.

The 2024 Jeep Wrangler: Off-Road Icon Gets Updated

The Wrangler remains the epitome of off-road capability, backed by over 80 years of Jeep’s 4×4 expertise. New exterior features for 2024 include a revised front grille, redesigned wheels, and a more trail-friendly antenna integrated into the windshield. The interior boasts available heated and power-adjustable front seats, a standard 12.3-inch Uconnect 5 touchscreen infotainment system, and side curtain airbags for both rows. Advanced driver-assistance systems like lane departure warnings, drowsy driver detection, and traffic sign information with speed alerts have also been added.

Powertrain options include the plug-in hybrid 4xe, which combines a 2.0-litre turbocharged gas engine with electric motors for an impressive 55km of electric-only range. The Wrangler stays true to its roots with body-on-frame construction, front and rear five-link suspension, solid axles, and electronic lockers.

Jeep Wave: Loyalty Program Adds Value

All Jeep owners, including those purchasing a 2024 Wrangler, are automatically enrolled in Jeep Wave, a premium loyalty program with exclusive benefits. This program offers worry-free maintenance at no additional cost, along with 24/7 dedicated support.

The Jeep Brand: A Legacy of Exploration

Jeep has been synonymous with off-road adventure-loving people for over 80 years now. Their vehicles combine legendary capability with modern features and comfort, allowing drivers to conquer any journey. The Jeep Wave program further strengthens this commitment by providing owners with exceptional care and support. Looking ahead, Jeep is electrifying its lineup, with all models offering an electrified option by 2025. This initiative, dubbed 4xe, represents the brand’s vision of achieving “Zero Emission Freedom” while maintaining its renowned off-road prowess