HUGO has partnered with Crunchyroll on a new capsule inspired by JUJUTSU KAISEN, and it’s one of those collaborations that feels thought through rather than rushed. Instead of trying to recreate the anime world piece by piece, the collection takes the mood, visuals, and attitude of the series and filters them through HUGO’s usual clean, modern lens.
A lot of the references come from Season 2, with hints towards what’s coming next in Season 3. The graphics are bold, but not overdone. Fans of the show will recognise the characters and scenes straight away, while anyone less familiar can still appreciate the pieces for what they are – strong graphic clothing that doesn’t rely entirely on context.
What the Capsule Includes
The collection covers both menswear and womenswear. On the menswear side, there’s an oversized bowling shirt featuring character portraits, alongside graphic T-shirts, relaxed sweatpants and a baseball cap finished with the JUJUTSU KAISEN logo. The fits are effortless and wearable, designed to be styled naturally rather than saved for a specific occasion.
Womenswear leans slightly sharper. A sheer mesh top printed with anime graphics works well for layering, while a printed denim skirt brings a more structured feel. These pieces don’t feel costume-like; they’re clearly designed to slot into a real wardrobe.
What makes the collection work is restraint. The anime influence is evident, but it never takes over. Everything still feels very HUGO: clean lines, confident silhouettes and a contemporary edge. It’s expressive without trying too hard, which is often where collaborations fall short.
The HUGO x JUJUTSU KAISEN capsule is available on their website, in physical stores worldwide, and at selected retailers.
