Haven’t you always wanted a watch made from Michelin tyres?

Literally

This is the Michelin x Bamford London B347 Pilot Sport and as you can imagine, the rubber strap is made from recycled – or ‘upcycled’, that’s the term these days – Michelin tyres.

It is adorned with yellow accents and, of course, a reproduction of the tyre’s tread pattern.

Speaking of patterns, watch brands have been doing this a lot in recent times because there’s definitely a growing appetite for watch straps, or cases, made from recycled material, ideally plastic.

The 41.5 mm forged carbon case houses a Sellita SW510 automatic movement and a monopusher chronograph and it is sold with an amazing presentation box with ‘Bibendum’, AKA Michelin Man.

I’d buy it just for that. If I had £2,500 to spend on this watch, because that’s the price tag.

What do we think, fair?

Recommend0 recommendations
Published in News, Watches
4
0 0 votes
Article Rating
Subscribe
Notify of
2 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Yash Agarwal
Admin
5 days ago

That forged carbon case looks quite cool!

Shivaum Punjabi
Admin
4 days ago

I think it is expensive. Did the Chopard Mille Miglia also use some sort if rubber strap with tire tread?

Related Posts

June 21, 2022
For decades, diamonds on a watch have been a luxury statement. Still, you can only push the innovati
June 16, 2022
This year seems to be the year of pilot watches as Bell & Ross gives us an aeronautical-themed t
June 15, 2022
...or you can just grab a screenshot? (kidding)