Footwear brand New Balance Opens third store in Abu Dhabi 

New Balance, the footwear and apparel brand favourited especially by runners, has opened the doors to its new store in The Galleria Al Maryah Island, Abu Dhabi. This will be its third store in the emirate as the athletic brand continues to expand its footprint within the MENA region.

Since setting up New Balance’s MENA subsidiary in Dubai in 2019, the brand has hit the ground running, opening and operating stores in quick succession in countries such as the UAE, KSA, Kuwait, Qatar, and Morocco and now, have opened over 20 stores.. The brand looks to continue its growth by bringing products that focus on running, comfort, and fashion.

The new store showcases New Balance’s very own Uncommon Common Concept (UCC), previously seen at other store locations such as Yas Mall and Dubai Hills Mall. The design attempts to focus on consumer experience, by providing a visual storytelling experience that highlights the makers and origins of each product while underlining New Balance at the intersection of sports and culture. 

Stuart Henwood, Regional General Manager of New Balance in the Middle East, Africa & India, said:

“Our glocalization strategy has been instrumental in bringing the brand closer to the local communities within several countries in the MENA region as we consistently expand. This year alone, we have opened 5 stores in the region, with several more coming soon in the UAE, KSA and Morocco before the end of 2024. The Galleria Al Maryah Island location allows us to tap into a new market segment in the UAE as we continue to expand to newer locations throughout the region.”

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