Exeed Exceeding Own Expectations In The UAE
Exeed by Al Ghurair has hit the ground running in the UAE. Through its only showroom in Dubai, the Chinese carmaker has already retailed 200 SUVs in the country. Considering that operations with its authorised distributor, AG Auto, commenced less than two months ago, that is an impressive feat. The LX model accounted for 35 per cent of the overall sales, followed by the RX at 30 per cent. The TXL and VX SUVs split the remaining share.
The brand believes competitive pricing and value proposition are the main drivers for this encouraging response from the market. As a result, Exeed by Al Ghurair will open two showrooms in the national capital before 2023 comes to a close. Moreover, a second Dubai outlet is also in the works. From 2024, the carmaker will introduce a range of hybrid models, followed by pure electric vehicles.