Elamins: A New Fashion Brand With An Interesting Outlook

Elamins, a new fashion brand from the pulsating heart of Dubai, UAE, has embarked on a journey with a vision to create versatile and timeless clothing. The team behind the brand’s inception comprises three siblings – Hassan, Sally and Ahmed Elamin. Hassan leads the menswear division with a clear focus on creating clothing that reeks of a balance between simplicity and luxury. Sally, the brains behind the womenswear line, has a strong background in graphic design that helps her create ageless apparel. Ahmed is the operations guy—one who oversees the end-to-end business needs.

It's still early, but visiting the brand’s website helps paint the picture. It’s neat, uncluttered and simple to fathom, just like the clothing range. Elegance and comfort are two words that help encapsulate the apparel design, colour choices and fabrics. Per the brand, the creativity takes inspiration from their Dubai roots and Sudanese heritage.