Eco-friendly men’s fashion brand 22Ahead relaunched in the UAE with a unique Clothing Return Program

22Ahead, a UAE-based men’s fashion banner, gets relaunched with a renewed commitment to producing 100% sustainable and eco-friendly products. The 22Ahead’s ethos comprises the usage of 100% organic fabrics, all with global recycled standard certifications. And the devotion towards sustainability extends even to the packaging as it gets developed using 100% recycled and recyclable materials. The brand further wants to promote the idea of circularity and waste reduction and subsequently offers a unique Clothing Return Program. Under this scheme, customers can return clothes after six months and receive an AED 50 website voucher in return, whereby the returned clothes are donated to those in need in the UAE or beyond. Saad Tariq, Founder and CEO at 22Ahead, said: “Originally established in October 2022 as a high-end online fashion brand, we have undergone a remarkable transformation in response to market trends and the urgent need for positive change in our society and the environment.”