Who stars in the campaign?
Actor Alexander Skarsgård leads the Spring Summer 2026 campaign alongside model Taemin Park. Photographer Karim Sadli captured the portraits in a London studio to convey a minimalist, confident aesthetic. Specifically, Skarsgård advocates for a “one-in, one-out” capsule wardrobe, focusing on garments that fit into a single suitcase. Consequently, the imagery emphasises the longevity and versatility of the range.
What defines the palette and textures?
The menswear range relies on clean lines and a grounded neutral palette. Specifically, the collection features head-to-toe monochromatic looks in sand, stone, and dark chocolate. Moreover, surface texture adds dimension through supple leather, croc-effect finishes, and breathable linens. Ultimately, heritage pinstripes and herringbone patterns ground the modern silhouettes in traditional tailoring.
Also Read: Berluti Fall-Winter 2026: Shoes, jackets, and more for everyday luxury
How does the 1980s influence the fit?
The designs draw direct inspiration from the effortless volume of 1980s menswear. As a result, the collection features strong shoulders, high necklines, and relaxed proportions. While tailoring is the core focus, the brand has updated the cuts for contemporary ease. Furthermore, the range includes pleated trousers and relaxed cotton-linen tees. Overall, these pieces allow for functional layering as the seasons transition.
Which outerwear pieces lead the range?
Outerwear anchors the collection with a focus on structure and utility. In particular, the highlights include a herringbone Balmacaan coat and a leather aviator jacket with a stand collar. Regarding technical details, a utility jacket features oversized flap pockets and concealed fastenings. Thus, these items provide a sophisticated solution for spring weather.
Also Read: BOSS Fall-Winter 26: A new era of men’s hybrid style
How to watch the Seoul fashion show?
COS will present the collection at an off-schedule show in Seoul, South Korea. The event takes place on Wednesday, March 25, at 14:30 KST. Meanwhile, fans can watch the show live via official COS digital channels. By doing so, the brand reaches a global audience in real time. Finally, this event marks a strategic focus on South Korea as a key cultural hub.
