Chery UAE, in partnership with AW Rostamani Group, has introduced the TIGGO 9, its flagship SUV and the largest model in the TIGGO lineup. This launch signifies a significant step for Chery in the UAE and MENA markets, aiming to redefine the SUV segment with a focus on elegance, safety, performance, and lasting value. The TIGGO 9 is designed to meet the increasing demand for premium SUVs in the region, blending sophisticated design with advanced technology and robust engineering.
A Grand Launch Event and Strategic Partnership
The TIGGO 9 was unveiled at a high-profile event at the Bluewaters Forum on Banyan Tree Bluewaters Island. The event was attended by key figures from Chery Global and AW Rostamani Group, along with media representatives and regional distributors, highlighting the strategic importance of this launch for both the UAE and the wider MENA region. This event underscored Chery’s commitment to expanding its presence and catering to the evolving preferences of consumers in this key market.
Michel Ayat, CEO of AW Rostamani Automotive Group, emphasized the growing influence of Chinese automotive brands in the UAE market, which has seen a substantial increase in market share in recent years. He highlighted the strength of the partnership between AW Rostamani and Chery, emphasizing their commitment to quality, trust, and customer satisfaction. He positioned the TIGGO 9 as more than just a car, but a statement of sophistication, elegance, performance, technology, and safety.
Zaher Sabbagh, Director of Chery UAE, echoed this sentiment, stating that the TIGGO 9 redefines SUV expectations, combining enduring design, high-end technology, and reliable performance. He emphasized the importance of the UAE market for luxury, high-performance SUVs and reiterated Chery’s dedication to delivering premium products and sophisticated driving experiences to the region.
Design that Exudes Elegance and Strength
The TIGGO 9 embodies Chery’s design philosophy of “Conquer with You, Guard for Love.” Its exterior design is inspired by bionics, featuring the iconic Tiger Eyebrow Bow, sharp teeth accents, and a distinctive diamond-accented grille. The vehicle’s rear is equally striking, with diamond-shaped taillights and tiger-stripe fog light frames that enhance its commanding road presence.
A Luxurious and Technologically Advanced Interior
Inside the TIGGO 9, luxury and technology take centre stage. The driver’s seat offers 8-way power adjustability, lumbar support, memory settings, ventilation, heating, and massage functions. A 540-degree HD camera system, voice control, and a hybrid 3DHT powertrain contribute to a dynamic and eco-conscious driving experience. The 14-speaker surround sound system, complete with integrated headrest speakers, provides an immersive audio experience. Practicality is also considered, with auto-folding rear seats that transform the cabin into a spacious 2.08m² bed when folded down.
Safety and Performance: A Comprehensive Approach
Safety is a paramount concern in the TIGGO 9’s design. It boasts a 5-star Euro NCAP rating and incorporates 13 ADAS systems, including lane-keeping assist, emergency braking, and adaptive cruise control. Ten airbags and a reinforced steel frame provide enhanced occupant protection. Intelligent voice control and adaptive cruise control further contribute to a safer and more convenient driving experience.
The TIGGO 9 also excels in user experience with a 15.6” 2.5K HD touchscreen and a heads-up display, providing essential information to the driver without causing distractions. These features, combined with the headrest speakers, foldable rear seats, and a strong focus on comfort, safety, and innovation, position the TIGGO 9 as a compelling option in the competitive SUV market.
Expanding Chery’s Presence in the UAE
The launch of the TIGGO 9 is part of Chery’s broader strategy to strengthen its presence in the UAE. The company has been expanding its network with new showrooms and service centres in key locations, demonstrating its long-term commitment to serving the region’s automotive needs. The TIGGO 9 is not just a new model; it represents Chery’s growing influence in the MENA automotive market and its dedication to meeting the evolving demands of local consumers.
