Bulgari launches the Bulgari Bulgari at LVMH Watch Week in Miami

An icon revived in yellow gold and rose gold, both in a 38 mm and 26 mm case size.

LVMH Watch Week – Miami, Florida. January 28th – February 1st, 2024.

Bulgari – a prestigious Italian luxury brand – has chosen LVMH Watch Week to launch a revived version of their iconic Bulgari Bulgari timepiece. Founded 140 years ago, in 1884, by Sotirios Voulgaris, a Greek silversmith and businessman, Bulgari is an iconic luxury goods powerhouse, famous for its jewellery, timepieces, accessories, fragrances, cosmetics, leather goods and hotels. Bulgari is headquartered in Rome, Italy, and since 2011, has been part of LVMH.

LVMH or Louis Vuitton Moët Hennessy is a French multinational luxury goods conglomerate, which owns brands in sectors such as wines and spirits, fashion and leather goods, perfumes and cosmetics, watches and jewelry, retail, luxury travel and few others.

In Bulgari’s own words:

“In 1975, a new icon of bold and precious beauty emerged. Its unique alchemy, envisioned by Gianni Bulgari, took form on the sketch pad of legendary designer Gérald Genta. Bulgari Bulgari asserts its distinctiveness, with its name emblazoned on a bezel forged in yellow gold. Both classic and visionary, this wristwatch expresses the Roman soul of the Maison, its avant-garde approach inspired by a deep passion for the arts and architectural riches of Italy.”

Design:

As the Bulgari Bulgari nears its 50th anniversary (2025), Bulgari has revived the “original allure” of this Gérald Genta designed timepiece. It is a classical round timepiece with the 14 letters of “Bvlgari Bvlgari” engraved on its bezel, reminiscent of names of emperors engraved on ancient Roman coins.

Bulgari has launched this timepiece in two sizes – a modern and “gender-neutral” 38 mm version, and a vintage 26 mm version. Both sizes are available in the original yellow gold and also rose gold. The 38 mm version is powered by a mechanical automatic calibre and displays the hours, minutes, centre seconds and date at 3 o’clock. The 26 mm version is powered by a quartz calibre and displays the hours and minutes.

Case, Dial and Strap:

Yellow Gold 38 mm Version:

– This case is crafted in yellow gold, has a case diameter of 38 mm and a case thickness of 8.75 mm. Its crown is crafted in yellow gold.

“Bvlgari Bvlgari” is engraved on its yellow gold bezel.

– The calibre is visible on the caseback side.

– The case is water resistant to 50 metres.

– It has a “black matte dial with a matte Zapon coating and speckled texture.”

– Applied yellow gold gilded hour markers encircle the dial at each hour, except at 3 o’clock, where it is shorter due to the date window, and at 6 o’clock and 12 o’clock – where yellow gold gilded ‘6’ and ‘12’ are applied on the dial.

– The hour, minute and centre seconds hand are gilded in yellow gold.

– The date window has an inner angled border, a classy design touch. The date disc is the same colour as the dial. The date font is white.

– “Swiss Made” is displayed discreetly on the lower left and right side of ‘6’.

– The timepiece is delivered with a black alligator strap and a pin buckle.

Rose Gold 38 mm Version:

– The case is crafted in rose gold, has a case diameter of 38 mm and a case thickness of 8.75 mm. Its crown is crafted in rose gold.

“Bvlgari Bvlgari” is engraved on its rose gold bezel.

– The calibre is visible on the caseback side.

– The case is water resistant to 50 metres.

– It has a “silvered matte opaline dial.”

– Applied rose gold gilded hour markers encircle the dial at each hour, except 3 o’clock, where it is shorter due to the date window, and at 6 o’clock and 12 o’clock – where rose gold gilded ‘6’ and ‘12’ are applied on the dial.

– The hour, minute and centre seconds hand are gilded in rose gold.

– The date window has an inner angled border, a classy design touch. The date disc is the same colour as the dial. The date font is black.

– “Swiss Made” is displayed discreetly on the lower left and right side of ‘6’.

– The timepiece is delivered with a brown alligator strap and a pin buckle.

Calibre:

Both the 38 mm versions in yellow and rose gold are powered by a mechanical inhouse automatic Caliber BVL191 ‘solotempo’, which displays the hours, minutes, centre seconds and date. The calibre has a diameter of 26.2 mm and a thickness of 3.8 mm. It beats at a frequency of 28,800 VPH and has a power reserve of 42 hours. It is visible on the caseback side. Caliber BVL191 is crafted by the Bulgari Manufacture in Switzerland.

Yellow Gold 26 mm Version:

– The case is crafted in yellow gold, has a case diameter of 26 mm and a case thickness of 6.35 mm. Its crown is crafted in yellow gold.

“Bvlgari Bvlgari” is engraved on its yellow gold bezel.

– The case is water resistant to 50 metres.

– It has a “black matte dial with a matte Zapon coating and speckled texture.”

– Applied yellow gold gilded hour markers encircle the dial at each hour, except at 6 o’clock and 12 o’clock – where yellow gold gilded ‘6’ and ‘12’ are applied on the dial.

– The hour and minute hands are gilded in yellow gold.

– “Swiss Made” is displayed discreetly on the lower left and right side of ‘6’.

– The timepiece is delivered with a black alligator strap and a pin buckle.

Rose Gold 26 mm Version:

– The case is crafted in rose gold, has a case diameter of 26 mm and a case thickness of 6.35 mm. Its crown is crafted in rose gold.

“Bvlgari Bvlgari” is engraved on its rose gold bezel.

– The case is water resistant to 30 metres.

– It has a “silvered matte opaline dial with a matte Zapon coating.”

– Applied rose gold gilded hour markers encircle the dial at each hour, except at 6 o’clock and 12 o’clock – where rose gold gilded ‘6’ and ‘12’ are applied on the dial.

– The hour and minute hands are gilded in rose gold.

– “Swiss Made” is displayed discreetly on the lower left and right side of ‘6’.

– The timepiece is delivered with a beige alligator strap and a pin buckle.

Calibre:

Both the 26 mm versions in yellow and rose gold are powered by a Swiss Made quartz calibre which displays the hours and minutes.

In Bulgari’s own words:

“With its pure aesthetic, the original Bulgari Bulgari perfectly embodies our DNA, without any need for further embellishment,” says Fabrizio Buonamassa Stigliani. The Maison, he continues, “revisits the essence of this initial creation, now subtly enhanced with modern technologies.” New iterations in yellow gold – a historical and iconic material of the collection – and in rose gold come in two sizes. The first has gender-neutral and versatile 38 mm case with a transparent caseback for a full view of the gears and finishes of the self-winding mechanical BVL 191 caliber, crafted by the Bulgari Manufacture in Switzerland. The second, a 26 mm in diameter with a quartz movement, is a mere 6.35 mm thick, giving it an irresistible watch-as-jewelry vibe.”

Concluding Thoughts:

In an era where classical designs and dress timepieces are enjoying a resurgence, these four Bulgari Bulgari timepieces infuse a breath of fresh air in the world of horology. The 38 mm version is an elegant and bold interpretation of a classical yet versatile timepiece, perfect for casual, semi-formal and formal settings. The 26 mm version is perfect for the lady who desires a timepiece that also serves as an elegant, bold, and chic piece of jewellery. Whichever version one chooses, the fortunate owner is acquiring more than a modern timepiece – he or she is acquiring a piece of Bulgari’s iconic history.

Availability and Pricing:

Reference: 103967

Bulgari Bulgari Yellow Gold 38 mm

Price: United Arab Emirates Dirham (AED): 51,000.00

 

Reference: 103968

Bulgari Bulgari Rose Gold 38 mm

Price: United Arab Emirates Dirham (AED): 51,000.00

 

Reference: 103897

Bulgari Bulgari Yellow Gold 26 mm

Price: United Arab Emirates Dirham (AED): 31,800.00

 

Reference: 103966

Bulgari Bulgari Rose Gold 26 mm

Price: United Arab Emirates Dirham (AED): 31,800.00

 

These prices are as per Bulgari’s website at the time of authoring this article.

They are available at Bulgari’s Boutiques and Authorised Retailers. Bulgari has a Boutique at Dubai Mall, UAE.

Website: www.bulgari.com/en-ae/

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