Who leads the new campaign?
The BOSS Spring Summer 2026 ‘Be the Next’ campaign stars British actor Corey Mylchreest. He aced his role in Queen Charlotte: A Bridgerton Story. Additionally, S.COUPS returns as a brand ambassador following the Fall/Winter 2025 season. He is a K-pop superstar and the leader of SEVENTEEN. Furthermore, he previously closed the brand’s Milan Fashion Week runway. These individuals represent the leadership and inspiration central to the new-season story.
What is the campaign’s theme?
The ‘Be the Next’ campaign features talent on a minimalist, all-white set. During the film, each star descends a gleaming staircase in the latest collection. The creative direction uses the interplay of light and shadow to create a warm, inspirational tone. Consequently, the cast individually shares their aspirations on their journey to becoming a BOSS. This narrative focuses on breaking through barriers and leading the way for others.
Also Read: BOSS Fall-Winter 26: A new era of men’s hybrid style
What does the menswear include?
The BOSS Spring Summer 2026 ‘Be the Next’ collection features a range of relaxed and tailored styles. For instance, the campaign highlights menswear pieces that balance sharp lines with modern movement. Moreover, the brand showcases its latest licensed products. Corey Mylchreest and Xiangyu Li model these specific BOSS watches, jewellery, and eyewear. These accessories complement the core clothing, defining a bold, contemporary look.
Also Read: Burberry Winter 2026: A spectacular vision of urban luxury
Where is the collection available?
The BOSS Spring Summer 2026 ‘Be the Next’ range is available at flagship stores worldwide. Alternatively, customers can purchase the collection via the official website. Wholesale partners also carry the menswear and accessory lines. Therefore, the new styles remain accessible to a global audience through multiple retail channels.
Also Read: COS Spring Summer 2026: The new design codes for men
