Jaguar Land Rover Reveals New Brand Logo

A few weeks ago, Jaguar Land Rover announced that it would bifurcate its model lines to create separate entities. And that’s what we can see here – the new logo and how the individual brands have been branched. Under the classy-ly blended JLR badge are four names – Range Rover, Defender, Discovery and Jaguar. The first three have been underlined with the Land Rover logo in the middle. Overall, it is easy to understand how future models will be categorised.