Amaze, Honda’s bestselling model in India, turns 10. First launched in April 2013, the sub-4 metre sedan has found 5.3 lakh takers in the country. The first-gen model racked up 2.6 lakh sales before it made way for the second-gen version, which was introduced in May 2018. That keeps the sales counter ticking, with 2.7 lakh as the current reading. The Amaze presently accounts for 53 per cent of Honda Car India’s overall sales. In other words, every second car the Japanese carmaker sells in India is an Amaze. Made exclusively in India, at Honda’s Tapukara plant in Rajasthan, the Amaze is also exported to South Africa and SAARC countries.

In a bid to pay homage to the tradition of stargazing, Infiniti launched a #ShineInTheDark campaign for the QX80 Black Edition, which follows the journey of a father-son duo that venture deep into the desert to capture the stars in the night sky. The documentary-styled video package centres around Mohamad Talafha, a renowned astronomical observer at the University of Sharjah, and his desire to educate his son on the art of stargazing, a local tradition that has endured for centuries. Zaher Ayat, head of marketing at INFINITI Middle East, said, “With the #ShineInTheDark campaign, we not only wanted to showcase the features of the QX80 but also tell a story that would inspire generations to come.”  Watch the video here. 

The Regional Dealer Conference gathers all Rolls Royce Motor Cars dealerships across the Middle East and Africa and the ‘engage’ award is presented to the region’s most outstanding performing partner of the marque. The recent Dealer Conference witnessed the Rolls Royce Abu Dhabi dealership bag the ‘engage’ award. Speaking on the occasion, Tarek Moataz, General Manager of Rolls-Royce Motor Cars Abu Dhabi, commented, “We are honoured to receive the ‘Engage’ award at the Regional Dealer Conference. Our clients sit at the centre of everything we do, and we are dedicated to building meaningful and lasting relationships with them, ensuring they immerse themselves in the magical world of Rolls-Royce, every step of the way. This award is a reflection of our commitment to their satisfaction and our relentless pursuit of excellence. We would like to express our sincere gratitude to Rolls-Royce Motor Cars Middle East & Africa for their continued support and for celebrating our work.”

Automobili Lamborghini is hosting a series of exclusive events across the world to commemorate Lamborghini’s 60th anniversary. The Middle East had its celebrations last month, and Lamborghini Saudi Arabia organised an exclusive Lamborghini Bull Run for special VIP guests in the capital city of Riyadh on March 30th to honour the anniversary. Apart from a lavish dinner hosted by Automobili Lamborghini Chairman and CEO Stephan Winkelmann, local artist Nugamshi was commissioned to create a unique art piece on the bonnet of a Lamborghini Urus incorporated Arabic calligraphy and the fusion of Italian design and Arabic culture. Guests and customers had the opportunity to explore the various Lamborghini display cars and get a glimpse into the world of the Italian Brand. 

Before becoming a hypercar pioneer, the Bugatti name was associated with luxury goods. Carlo Bugatti, the father of Ettore Bugatti, specialised in designing and manufacturing Art Nouveau furniture and once said, “The purest perfect shape of nature is the egg.” With this statement as inspiration, Aspery and Bugatti came together to develop the Asprey Bugatti Egg Collection. This will be built as a physical “objet” and generative artwork with 111 physical eggs getting linked to Bitcoin NFTs. The eggshell is carved from carbon fibre and overlaid by silver diamond weaving, which houses the iconic “dancing elephant” motif in the middle. The shell opens to reveal the Chateau Saint Jean — Bugatti’s home in Molsheim, accompanied by a Bugatti Type 41 Royale Esders stylised in silver. The art gets coded by Asprey’s strategic partner, Metagood, with prices upwards of $200,000. The artwork is said to last indefinitely as it utilises a technique of inscribing digital content on the Bitcoin blockchain. The launch of the NFT collection will coincide with the opening of Asprey Studio Gallery at the end of April 2023 with physical delivery requiring over 12 months. 

The ownership experience of a vehicle leaves a lasting impression on its maker. Jeep India has created a customer care program called ‘Jeep Wave Exclusive’ to bolster that. The program, which has been introduced alongside BS6-II compliant vehicle lineup, offers various services, including dedicated 24/7 support, 3 years of comprehensive warranty, express service packages starting in 90 minutes, Jeep Courtesy Edge, Jeep Genius and Jeep Adventure Concierge. Speaking of Jeep Courtesy Edge, it offers a customer a loaner Jeep SUV or equivalent if mechanical repairs take more than 96 hours. Another exciting service is the Jeep Adventure Concierge, which provides owners of Jeep SUVs curated offroad adventures. The ‘Jeep Wave Exclusive’ will apply to all existing purchased or leased Jeep vehicles, except for the Jeep Comprehensive Warranty. That will apply to SUVs purchased from April 1, 2023, onwards.

“Every year, more than 20,000 Jeep enthusiasts descend on Moab, Utah, for Easter Jeep Safari to drive in the most extreme off-road conditions,” says Jeep. This year, the 57th edition of the Easter Jeep Safari witnessed the American carmaker launch seven new concepts in the presence of Jeep fans in Moab, Utah. The seven-concept contingent comprises the third iteration of Jeep’s first BEV called the Magneto 3.0 Concept, the 470hp V8-powered Jeep Scrambler 392 concept that builds on the open-air origins of the CJ-8, the 1978 Jeep Cherokee 4xe Concept that reimagines the Cherokee in modern and electrified guise, a Jeep Wrangler Rubicon 4xe concept with a special pink-hued paint job, the 510hp Grand Wagoneer Overland concept that essentially introduces the premium SUV in unchartered territories, the Jeep Wrangler Rubicon 4xe Departure Concept with bigger tires and performance shock-absorbers and the Jeep Gladiator Rubicon Sideburn Concept finished in Solar Flash Yellow. The nine-day off-road event is being organised between April 1st to April 9th this year.