Watches And Wonders Geneva 2025 welcomes seven new brands

Bulgari and six independent watch brands will exhibit at the preeminent global watch fair


Watches And Wonders Geneva, the preeminent global watch fair, will showcase the creations of 60 brands for its 2025 edition. They will include those of 7 new brands – LVMH owned Bulgari, and independent watch brands Christiaan Van Der Klaauw, Genus, Kross Studio, MeisterSinger, and re-welcoming Armin Strom and HYT.

– Watches And Wonders Geneva 2025 will be held at the Palexpo convention centre in Geneva, Switzerland, during April 1 – 7, 2025.

– During April 1 – 4, the show will welcome retailers, journalists, and professionals from around the world.

– From April 5 – 7, the show will be open to the public.

Youth is the “guest of honor this year.”  In addition to exhibiting their collections and new creations, brands will be highlighting their “youngest talents”, especially their “best apprentices, recent graduates and craftspeople.”  They will play a vital role in the show and will share their talents and experiences with visitors.

Geneva, the watchmaking capital of the world, will welcome the visitors for the show from Switzerland and around the world, as always. Young watchmaking professionals and apprentices will showcase their crafts and current projects as part of “In the City” at the “Watchmaking Village” and boutiques, spread across Geneva. There will be guided tours, discovery workshops, conferences, and panels, the latter whose topics will include younger generation and time measurement.

Watches and Wonders Geneva 2025 will feature the following brands:

A.LANGE & SÖHNE | ALPINA WATCHES | ANGELUS | ARMIN STROM | ARNOLD & SON | ARTYA WATCHES | BAUME & MERCIER | BELL & ROSS | BREMONT | BULGARI | CARTIER | CHANEL | CHARRIOL | CHOPARD | CHRISTIAAN VAN DER KLAAUW | CHRONOSWISS | CYRUS GENÈVE | CZAPEK & CIE | EBERHARD & CO. | FERDINAND BERTHOUD | FREDERIQUE CONSTANT | GENUS | GERALD CHARLES | GRAND SEIKO | GRÖNEFELD | H. MOSER & CIE. | HAUTLENCE | HERMÈS | HUBLOT | HYSEK | HYT | IWC SCHAFFHAUSEN | JAEGER-LECOULTRE | KROSS STUDIO | LAURENT FERRIER | LOUIS MOINET | MEISTERSINGER | MONTBLANC | NOMOS GLASHÜTTE | NORQAIN | ORIS | PANERAI | PARMIGIANI FLEURIER | PATEK PHILIPPE | PEQUIGNET | PIAGET | RAYMOND WEIL | RESSENCE | ROGER DUBUIS | ROLEX | RUDIS SYLVA | SPEAKE MARIN | TAG HEUER | TRILOBE | TUDOR | U-BOAT | ULYSSE NARDIN | VACHERON CONSTANTIN | VAN CLEEF & ARPELS | ZENITH | 

Our Thoughts

While watch events are held in key global locations throughout the year, albeit on a smaller scale, Watches And Wonders Geneva remains the preeminent global watch fair. With 60 participating brands, including Bulgari and 6 independent watch brands, the 2025 edition promises to be spectacular.

Cartier, Patek Philippe and Rolex will remain prominent as always. Possibly Bulgari as well, time will tell. And refreshing to see several independents feature in the fair. Overall, a great mix of brands across the watchmaking spectrum, each one helping make horology an exciting universal language.


Tickets will be available online in due course. Please visit the Watches and Wonders website for further information.

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