Vacheron Constantin (VC) has unveiled “Crafted Rhythms,” a new campaign that celebrates Ramadan 2026. It is “an exploration of time and shared values of patience, reflection, and harmony highlighting the spirituality that define the holy month of Ramadan.”
The “Crafted Rhythms” campaign begins during the day, highlighting the five Métiers d’art at the heart of VC. These include watchmaking, engraving, enamelling, guillochage, and gem-setting.
“Each discipline follows its own precise rhythm, shaped by light, material, and method. As the process progresses, visual and structural connections begin to emerge, forms align, patterns respond, and individual gestures gradually converge.”
Our Thoughts
Founded in Geneva in 1755, Vacheron Constantin is the oldest continuously operating watchmaker in the world. Part of the Holy Trinity (with Audemars Piguet and Patek Philippe), the brand’s horological heritage and breadth of abilities is second to none. Their timepieces covered by us encompass most of the five Métiers d’art mentioned above. A few links below.
The Les Cabinotiers Solaria Ultra Grand Complication La Première and Les Cabinotiers Cosmica Duo – Grand Complication highlight watchmaking at the highest level. The Overseas Tourbillon with deep red dial (same model as the lacquered blue dial, right on header image) highlights the brand’s tourbillon expertise clothed in the versatile Overseas case. The Métiers D’Art The Legend of the Chinese Zodiac – Year of The Horse showcases the brand’s expertise in alternate time displays and enamelling. The Traditionnelle Perpetual Calendar Ultra-Thin showcases classical watchmaking and gem-setting. Finally, I would like to add a sixth category – imagination. The once-in-a-lifetime La Quête Du Temps Mecanique D’Art clock unveiled last year as part of the brand’s 270th year celebrations defy all conventional metrics of what to expect in horology.
With Watches and Wonders Geneva 2026 just around the corner, we look forward to bringing you coverage on the brand’s latest launches.
