The all-new Land Cruiser Hybrid arrives in the UAE, marking a significant milestone as the first hybrid electric model in the legendary series. This launch is particularly special because the Middle East is the first region to welcome this hybrid Land Cruiser, even before its global unveiling. It highlights the enduring and unique connection between the region and this iconic vehicle, which has supported lives and livelihoods in some of the world’s toughest environments since 1951.
This bold step aligns with Toyota’s vision for carbon neutrality and its multi-pathway approach, offering customers more choices without compromising the Land Cruiser’s renowned capability or reliability. Toyota has poured its 28 years of hybrid leadership into creating an electrified off-roader that delivers superior power, refined driving, and environmental benefits, all while staying true to the Land Cruiser’s legendary spirit.
The new hybrid Land Cruiser inherits the series’ core DNA—reliability, durability, and exceptional off-road performance—now enhanced by electrification. The hybrid system brings a 20% increase in torque and a 40% improvement in accelerator response, resulting in a more powerful, linear, and responsive drive across all terrains. Combining an efficient 3.5L Twin Turbo V6 engine with the parallel hybrid system, it boasts an impressive total output of 457 hp and 790 Nm of torque, making it the most powerful Land Cruiser to date, while also being exceptionally efficient.
Extensive real-world testing, including in the challenging deserts, mudflats, and mountains of the UAE, ensures the Land Cruiser Hybrid can truly take drivers anywhere and safely bring them back. Lessons from Toyota’s participation in extreme off-road rallies like the Dakar Rally were also integrated to boost its endurance. The hybrid system is designed with off-road reliability in mind; even if the hybrid unit fails, the vehicle can continue operating solely on the combustion engine, offering peace of mind in remote areas. Plus, the hybrid battery is specially waterproofed to maintain its famous fording ability.
New features include Electric Power Steering (EPS) for crisper steering better low-speed manoeuvrability off-road, and a built-in 1500W AC inverter output for household-grade power, boosting its utility for outdoor adventures.
Available on the VXR and GR-S trims, the Land Cruiser Hybrid caters to various preferences, from luxury and prestige to thrilling off-road exploration. Both models feature specific “Rear HYBRID Beyond Zero” and “Sides 457TT” badges, with the VXR also getting newly designed Hybrid Jet Black bumpers.
The launch of the Land Cruiser LC300 Hybrid is more than just an evolution; it’s Toyota’s commitment to a future that meets customer needs without sacrificing its core values. By electrifying its most trusted off-roader, Toyota reaffirms its dedication to building vehicles that inspire trust, adventure, and lasting loyalty, offering customers in the UAE and globally an even better way to explore new horizons.
