TPAY partners with Bango and Etisalat to launch Direct Carrier Billing with Google

TPAY, the leading payment provider for the Middle East, Türkiye, and Africa, has partnered with Bango and Etisalat Egypt to launch Direct Carrier Billing (DCB) with Google. This move will benefit over 30 million subscribers by facilitating a more accessible experience for Android users who can now purchase digital content like apps and games via the Google Play Store using their mobile number. As Egypt's population doesn't have access to traditional payment methods like Credit and Debit cards, this DCB method with Google will allow Etisalat customers to make purchases charged to their mobile phone balances, eliminating the need for credit or debit cards. Paul Larbey, Bango CEO, said, "This is an important launch for carrier billing, providing phone users in Egypt with an easy payment opportunity in the world's biggest app store. Our partnership with TPAY brings Bango Payment technology together with TPAY’s operational expertise, enabling developers to monetize their apps more successfully."