The 4th edition of Time to Watches will be held at Villa Sarasin during 1 – 6 April 2025. Villa Sarasin is an elegant historic mansion, and “an exclusive new address that can accommodate more than 50 brands.”
Images: Villa Sarasin interior images (not in any particular order). Header image: Villa Sarasin.
“The 4-level mansion offers a variety of configurations to host some 50 brands, from private to shared spaces to suit each exhibitor’s needs.”
Image: Villa Sarasin 4-level cutaway diagram.
The participating brands include “historical watch manufacturers, newcomers, fashion, smartwatches, Time to Watches is open to all watchmaking segments, from the most traditional to the most innovative.”
The choice of Villa Sarasin allows Time to Watches “to offer professionals and other target audiences a relaxed and innovative event that brings people together.”
“We are convinced that the watchmaking world needs a platform that is open to all trends and audiences, with no barriers or preconceptions other than those of quality. In a dynamic, inclusive and stimulating atmosphere, Time to Watches meet this need. We do everything to make sure that everybody feels comfortable and can enjoy an exceptional experience.” –Christian Wipfli, Managing Director of Time to Watches
Villa Sarasin is literally a one-minute walk from the Palexpo, the venue for Watches and Wonders, being held during 1 – 7 April 2025.
Image: Diagram illustrating proximity of Villa Sarasin to Palexpo, including key routes.
Our Thoughts
Image: Illustration of the elegant and historic Villa Sarasin.
Time to Watches offers many brands a platform to exhibit, those that typically do not participate in Watches and Wonders. The choice of venue – Villa Sarasin – not only provides “an exclusive, elegant, and confidential setting,” but is close to the Palexpo, enabling visitors from Watches and Wonders to visit Villa Sarasin, and vice-versa.
We wish the 4th edition of Time to Watches all the best at Villa Sarasin, its new venue.
Image: The new poster of Time to Watches. The coloured rings on different levels “are inspired by the architectural style of the Villa Sarasin.”
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