The world of Formula 1 has made its way into Lego Certified Stores across the Middle East. With the launch of the latest collection of Lego F1 sets, fans of motorsport and building blocks alike have something to get truly excited about.
From premium display sets to play-ready pit lanes, this new Lego F1 lineup pays homage to every team on the current grid, making it the first time fans can build cars from all ten F1 teams in brick form. Whether you’re a supporter of Red Bull Racing, a Ferrari fanatic, or a Williams loyalist, there’s now a set designed with your passion in mind.
A New Era Of Lego Meets Formula 1
With the 2025 Formula 1 season set to be one of the most action-packed seasons yet, Lego is keeping pace with a full-throttle range of products and experiences. The collection has just landed in Lego Certified Stores in Bahrain, Qatar, and the UAE — and is also available online via Lego’s Middle East portal. This collaboration goes far beyond the shelves, bringing F1 excitement to fans through interactive experiences both at races and in-store.
At F1 races in Bahrain, Qatar, and Abu Dhabi, Lego Fan Zones and pop-up ‘Pit Shops’ will be fully operational. Fans can participate in exclusive ‘Make and Take’ builds, capture photo-worthy moments, and see the full Lego F1 product lineup up close — including every team on the 2025 grid.
Lego Collectibles That Shift Gears
The current Lego F1 collection offers something for everyone, with price points ranging from AED 109 to AED 1,099. Here’s a glimpse at what’s already racing off the shelves:
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McLaren sets channel the legacy of Ayrton Senna and the thrill of modern engineering. Fans can craft the legendary MP4/4 or take on the challenge of a full Technic McLaren F1 race car build.
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Ferrari brings its unmistakable spirit with detailed Technic and City sets, including the SF-24 and a pit stop scene ideal for younger builders.
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Williams Racing lets fans celebrate the historic grit of Nigel Mansell’s FW14B and dive into the sleek lines of the contemporary FW46.
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Mercedes-AMG fans can revel in the precision of the W14 E Performance with a Technic set that mirrors the team’s engineering mastery.
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Red Bull Racing entries include a Technic RB20 car inspired by championship dominance, along with a smaller Speed Champions version for quick builds.
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Aston Martin puts its elegant AMR24 front and center in a sleek Speed Champions model that reflects the brand’s British flair.
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Other teams like Alpine and Haas also get their moment in the spotlight with Speed Champions sets.
This lineup isn’t static either — Lego has confirmed that more F1 products will be introduced as the 2025 season unfolds, keeping the collection fresh and fans eager.
On-Track And In-Store Experiences
For fans attending the 2025 F1 races in the Middle East, Lego is bringing a pit lane of fun. In Qatar and Abu Dhabi, brand-new Lego Fan Zones will immerse visitors in the world of Lego and motorsport. Exclusive builds, retail opportunities, and interactive setups will give fans of all ages a chance to connect with the F1 experience in a whole new way.
Pop-up Lego Pit Shops at the Bahrain, Qatar, and Abu Dhabi races will offer everything from Duplo builds for toddlers to Speed Champions sets for collectors, making them a must-visit destination during race weekends.
In select Lego Certified Stores across the Middle East, fans can get involved with racing-themed activities, including a hands-on Racing Ramp play experience and exclusive Lego sticker giveaways. These in-store events are designed to ignite the imagination and racing spirit of fans, young and old.
The Online Lego F1 Game
The Lego-F1 partnership doesn’t stop at the track or store. Online, fans can explore a dedicated platform at www.lego.me, where they’ll find a host of content tied to the 2025 season. A new Lego F1 racing game challenges kids and adults to test their skills in a brick-built world, providing hours of high-speed entertainment at home.
Whether you’re building the car of a legend like Ayrton Senna or adding a modern-day contender like the Red Bull RB20 to your shelf, Lego’s F1 collection delivers speed, nostalgia, and thrill in every set — it’s ready for “lights out and away we go.”
