Tag Heuer unveils the Formula 1 | Kith

A 1980’s icon reborn, now as a collaboration with lifestyle brand Kith.

—-“The rebirth of the original Tag Heuer Formula 1 watch is something the collector community has been clamouring after for years. One of these collectors was Kith founder Ronnie Fieg, who shared that, like so many others, this was also his first watch when he was younger. It is one of the most meaningful pieces in Tag Heuer’s history. The first to wear the Tag Heuer name, it introduced a generation of collectors to our commitment to making premium timepieces at the intersection of culture and motorsports.” Julien Tornare, CEO Tag Heuer.

When it was first launched in 1986, Tag Heuer’s Formula One was the first timepiece to state “Tag Heuer” on its dial. It was a “culture-defining” timepiece that became a first watch for many collectors, including myself. This was also true for Ronnie Fieg, founder of “singular lifestyle brand” – Kith.

Tag Heuer has reimagined this 1980’s icon as a collaboration with Kith, in new upgraded materials and in a series of 10 versions.

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Functions

Each version’s functions are central hours, minutes, seconds, and date at 3 o’clock.

Calibre

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Each version is powered by a quartz calibre.

Dials

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Depending on the version, each has a different dial. Each displays “Kith Heuer” at 12 o’clock, “Just Us”, “Limited Edition” and “Swiss Made” at 6 o’clock. Each version has its hour markers, hours and minutes hands, and the tip of the second hands coated in Super-LumiNova®. (Only the black Kith New York does not have its hour markers coated in Super-LumiNova®.)

Case and Bracelet

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Each version’s case is 35 mm in diameter, 9.45 mm thick and lug-to-lug width of 40 mm. Each features a flat sapphire crystal and has a water resistance of 200 metres. Each features an original arnite (colour and markings depending on version) 60-minute scale unidirectional bezel.

Depending on the version, its case and bracelet are made of:

– Steel with a steel 5 rows bracelet featuring fine brushed steel folding clasp with double safety push-buttons, featuring an engraved Kith Heuer shield.

– Sandblasted black PVD steel case with rubber strap (colour depending on version) and an arnite pin buckle with Kith Heuer branding.

– Original arnite case (colour depending on version) with rubber strap (colour depending on version) and an arnite pin buckle with Kith Heuer branding.

Name: Tag Heuer Formula 1

Reference: WA121F.BA0023 – Eggshell dial. Kith.

Limited Edition of 1350 pieces. Available at both Kith stores and Tag Heuer boutiques.

Reference: WA121J.BT0012 – Black dial with stripe pattern. Kith.

Limited Edition of 825 pieces. Available exclusively at Tag Heuer boutiques.

Reference: WA121L.BT0014 – Black dial with stripe pattern. Kith.

Limited Edition of 825 pieces. Available exclusively at Tag Heuer boutiques.

Reference: WA126A.BT0005 – Black dial with stripe pattern. Kith New York.