TAG Heuer exhibited their heritage and new watch collections in Dubai

TAG Heuer recently held their first Haute Horlogerie exhibition at the Mandarin Oriental Hotel Jumeira in Dubai during 11-12 October 2024. They showcased 23 watches from their heritage collection that “highlight the Maison’s storied past”  and 18 avant-garde watches from their Monaco, Carrera, and Plasma collections that “demonstrate the brand’s unwavering commitment to innovation and craftsmanship.”

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Images from the exhibition. Second image is of the brand’s heritage pieces.

Guests at the exhibition had the fabulous opportunity to interact with the brand’s watchmaking team. They included Carole Kasapi, Strategy and Movements Director, Julien Delcambre, Lead Designer; and Laurent Kervyn, Haute Horlogerie Ambassador.

“This trio offered insights into the intricate craftsmanship behind each timepiece, the meticulous design process, and the heritage that spans over 160 years.”

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First image: Carole Kasapi, Strategy and Movements Director (sitting) and Julien Delcambre, Lead Designer (standing). Second image: Laurent Kervyn, Haute Horlogerie Ambassador. Third image: Another picture of the cosy venue.

Images of Monaco, Carrera, and Plasma collections displayed at the exhibition

Monaco

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Monaco Split-Seconds Chronograph. We covered this watch in April, shortly after its Watches & Wonders Geneva launch.

Carrera

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First image: Carrera Chronograph Tourbillon x Porsche Panamericana. Second image: Carrera Chronograph Tourbillon (Teal Green). Third image: Carrera Chronograph Tourbillon (Blue). Fourth image: Carrera Chronograph Skipper. We covered this watch in April, shortly after its Watches & Wonders Geneva launch. Fifth image: Carrera Chronograph Success. Sixth image: Carrera Chronosprint x Porsche – Gold Edition. Seventh image: Carrera Date Lady Full Paved Diamond.

Plasma

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First image: Carrera Plasma Diamont d’Avant-Garde Chronograph Tourbillon. Second Image: Carrera Plasma Tourbillon Nanograph. Third image: Carrera Date Plasma Diamont d’Avant-Garde (Yellow). Fourth image: Carrera Date Plasma Diamont d’Avant-Garde (Pink).

Our Thoughts

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Pictures from the venue.

Our Founder, Shivaum Punjabi, was very impressed with his experience at TAG Heuer’s Haute Horlogerie exhibition. I have been a guest at similar events in Singapore for Blancpain, Vacheron Constantin and few others. It is vital that watch brands host such events, as they are highly informative and educational. The opportunity to interact with a brand’s key team members is a real treat. They have immense long-term benefits for a brand and help keep existing and new customers “hooked.” Dubai, as a key global hub for watches, is the perfect location for such events.

Some of our earlier coverage of TAG Heuer watches. Please Read Here. 

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