Sportswear Brand ASICS Launches New Celebration Of Sport Collection In The UAE
The new collection is designed to spread positivity and brighten the mood of the world through movement. The shoes aren’t cheap, but the bright yellow scheme will make sure you aren’t missed in a crowd.
Japanese sportswear company ASICS has launched its new Celebration of Sport collection, which is “designed to spread positivity and lift the mood of the world through movement”. The cross-categorial capsule collection features running, core performance sports and SportStyle products, all released in a striking yellow and orange colours, shades often “associated with optimism and hope, has been designed to inspire more people to move for body and mind.
The product range includes running shoes such as the SUPERBLAST 2 (AED 925), the NOVABLAST 4 (AED 625), the GEL NIMBUS 26 (AED 835), the GEL CUMULUS 26 (AED 625), the GEL KAYANA 31 (AED 835), and the GT-1000 13 (AED 520). While under the “Core Performance” sports items comes the SOLUTION SPEED FF3 PARIS (AED 660) and the METARISE 2 PARIS volleyball shoe. Also available in the range is the GEL-QUANTUM 360™ VIII SportStyle shoe, amongst many others.
Laura Bolgen, Director of Product Management Department, Performance Running Footwear said:
“At ASICS, we believe in the transformative power of movement to uplift moods and minds. It’s why we were founded and why we’re called ASICS which is a Latin acronym that translates to ‘a Sound Mind in a Sound Body’. With the new Celebration of Sport collection, you can experience a sense of uplift and positivity as you move your body. You elevate your mood and spread positive energy to those around you. As we witness outstanding performances this summer, we are reminded of the incredible power of sports to uplift spirits and unite people around the world. From the world’s best to those just getting started, we’re all connected by the amazing impact movement has on the mind. So, let’s all lace up and celebrate the power of sport together.”
Fancy a pair? The Celebration of Sport collection has been available for purchase from 15 July 2024 at ASICS stores across the GCC, including the newest retail outlets opened at Mirdiff City Center, Dubai and Nakheel Mall Dammam, KSA.
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