Sporting brand Puma Unveils New Dubai-Inspired T-Shirt Range, Yalla Tees

The collection of T-shirts attempts to capture the dynamic spirit and the cultural diversity of Dubai

Athletic wear manufacturer PUMA Middle East has announced the launch of its latest range of inspirational T-shirts called “Yalla Tees”, paying homage to Dubai’s vibrant local culture through fashion.

The collection features a range of stylish T-shirts designed to reflect the dynamic spirit, and cultural diversity of Dubai. It includes various designs incorporating everyday phrases such as “Yalla”, with versatile meanings communicating “come on”, “let’s go”, “let’s get moving”, etc. Inspired by the city’s heritage, traditions, and language. the collection attempts to create a connection with the residents familiar with the emirate’s charm. The tees, which feature a versatile blend of traditional and modern elements are available in various shades including a vibrant green inspired by a main color of the UAE flag.

To capture the authenticity behind the collection, the shoot for the launch campaign took place in a “Bakala” (Arabic for bodega), a setting where countless memories are made, from grabbing a karak tea with your friends, bumping into familiar faces after school, and stopping off on the way to Jumeirah Beach. The Bakala is a symbol of community and everyday life, and it is said to perfectly embody both, the spirit of the city and Yalla Tees.

Beyond the apparel, the “Yalla Tees” collection is also an informal invitation to everyone to embrace the vibrant lifestyle of Dubai and be part of its story.

The Yalla Tees collection will be available at PUMA stores across the UAE and on PUMA’s website.