Skoda Middle East registers 10 per cent sales growth, global sales improve for the first half of 2024

Skoda Middle East is having a favourable 2024 as it reports an increase of 10 per cent in overall sales from January to July compared to the same period last year. This performance further helped Skoda Auto register a 3.8 per cent increase in overall global sales in the first seven months of 2024 as the carmaker delivered 448,600 vehicles globally. Skoda Octavia led the sales chart with deliveries up by 24.1 per cent for the luxury sedan.

As part of its Next Level Strategy 2030, Skoda set an ambitious target to be among the top five best-selling brands on the European continent. By the first half of 2024, Skoda Auto already achieved the milestone of becoming the fourth best-selling brand in Europe, earmarking it as the brand’s highest-ever market position to date. Among European countries, the German market positively stood out for the brand with 91,100 successful vehicle deliveries – an increase of 13,800 units.

In the Middle Eastern region, Skoda’s SUV lineup has been gaining strong momentum. Skoda sold 789 units of the seven-seater Kodiaq SUV, up 28 per cent and 430 units of the Kushaq premium SUV, an increase of 30 per cent. Among the Middle Eastern countries, the UAE has been the brand’s largest market in the region. Lukas Honzak, Managing Director of Škoda Middle East, commented: “Our commitment to innovation and delivering value to our customers is evident in the strong results we’re seeing across the region. These achievements not only reinforce the solid foundations we are laying for future growth but also showcase the immense potential of the Škoda brand as we prepare to enter new markets. Together with our business partners, we are poised to drive significant expansion and elevate our presence across the Middle East.”