Samsung Electronics has unveiled a new brand anthem titled “Open Always Wins” in collaboration with K-pop sensation TOMORROW X TOGETHER (TXT). The song, first teased at Galaxy Unpacked, embodies Samsung’s core value of openness and encourages listeners to pursue their goals with an open mind.
The energetic alternative rock track features powerful vocals from TXT, with band members contributing to the lyrics, drawing inspiration from their own experiences. Samsung aims to inspire audiences to embrace openness and seize opportunities.
A visually captivating music video accompanies the single, intertwining scenes of TXT’s performance preparations with highlights of Samsung Galaxy athletes. The video celebrates the spirit of perseverance and the pursuit of excellence.
“Open Always Wins” launches across multiple music platforms on July 17th, with the music video premiering on Samsung’s official YouTube channel. To further engage fans, Samsung is launching a dance challenge, inviting participants to showcase their support for athletes worldwide.
This collaboration marks a significant step for both Samsung and TXT, as they unite to create a powerful message of inspiration and empowerment. The anthem aims to resonate with audiences globally, encouraging them to embrace challenges and strive for greatness.
The partnership between Samsung and TXT exemplifies the synergy between technology and entertainment, creating a compelling brand experience for fans and consumers alike.
