Rolls-Royce Motor Cars Expands Presence In The UAE

A new showroom opens in Dubai.

At the 2023 Rolls-Royce World Dealer Conference earlier this year, two dealers from the Middle East were recognised. One was Rolls-Royce Motor Cars Dubai, which claimed the titles of World Dealer of the Year and Whispers Dealer of the Year. That particular dealer has opened a new showroom in Dubai, expanding the brand’s network in one of its most important global markets.

At the unveiling event was Rolls-Royce Motor Cars head honcho – Chris Brownridge. The showroom is home to everything the brand has to offer. At the heart is the Bespoke Commissioning Atelier. This is where a buyer gets to add the personalised touch, whether it’s in the leathers, veneers, embroidery or the paintwork.

And how intricately Rolls-Royce crafts its vehicles was portrayed by four examples during the inauguration event. Showcasing where the brand is headed was the Spectre – the first pure-electric offering from the British marque. Next, the Phantom ‘Year of the Dragon’ – one of only four examples created to celebrate the Chinese New Year. Sharing the spotlight further were the Black Badge Ghost Ékleipsis (limited to 25 units worldwide) and Black Badge Cullinan ‘Iced Black Diamond’.

Here’s what Mamdouh Khairallah, Director of Rolls-Royce Motor Cars Dubai, said in an official release:

I am delighted to announce the opening of the new Rolls-Royce Motor Cars Dubai showroom here in Dubai. Thanks to its fantastic leadership, the city embodies groundbreaking vision and has become a symbol of human ambition. Opening our doors here, in the epicentre of unparalleled luxury, is a privilege and a testament to the importance of Dubai to our great marque.

Team TCI was at the showroom’s opening event. Check out our video:

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