Audi’s countdown to its highly anticipated Formula 1 debut in 2026 continues to gather momentum, as the German manufacturer and Revolut are joining forces in a landmark agreement that will see Revolut become the title partner of the team from the 2026 FIA Formula One World Championship season onward.
The partnership brings together two premium brands united by a shared ambition to challenge convention and drive continuous innovation. Audi’s involvement in Formula 1 is an important strategic flagship project for the brand. The entry is taking place under clearly defined framework conditions: from 2026, the premier class of motorsport will rely on a higher proportion of electric power, sustainable fuels and a binding cost limit. Revolut will play a key role in this project, integrating its financial services into the team’s operations while also enhancing the fan experience.
Revolut-powered fan engagement
The alliance aims to create new ways for fans to interact with the team during race weekends with unique experiences and exclusive benefits for Revolut customers.
Revolut Business will be extensively integrated into the team’s financial operations. Fans will also benefit directly with Revolut powering seamless checkout solutions for team merchandise, ensuring a premium and intuitive retail experience.
Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Sauber Motorsport AG: “Audi is entering Formula 1 with a clear ambition: to use the platform as a technologically relevant and economically sustainable investment in the future of the Audi brand. We firmly believe in the success of our project, which we are approaching with a realistic attitude and a mindset of continuous improvement. In Revolut, we have found a partner that shares our ambitions and attitude. Formula 1 is a global stage that offers us the opportunity to reach new target groups together and generate enthusiasm for our products.”
Nik Storonsky, CEO of Revolut added: “This is a monumental partnership for Revolut and the future Audi F1 Team. We’re accelerating towards 100 million customers, and we’ll be bringing them into Formula 1 with unforgettable experiences at a pivotal time for the sport. As Revolut continues to challenge the status quo in global finance, the future Audi F1 Team is set to do the same in motorsport. With a shared outlook, global ambition and relentless drive for progress, this partnership will define what’s possible in Formula 1.”
A new era for Formula 1 and fintech
With around 820 million fans and 1.6 billion TV viewers in 2024 alone, Formula 1 remains the world’s most popular motorsport series – a perfect stage for fintech companies like Revolut to engage a truly global audience.
As Audi gears up for its 2026 debut, this partnership signals more than sponsorship; it’s a powerful statement of how technology, finance, and motorsport are converging to redefine performance, both on the circuit and in the digital economy.
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