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RELY Launches new R8 pickup truck in the UAE

February 2026 saw Chery Commercial Vehicles debut an all-new brand in the UAE called RELY. RELY announced its arrival in the UAE market with the launch of the new RELY R8 mid-sized pickup truck. The launch is set to mark the brand’s strategic expansion in the Middle East region and as part of the same, appoints Al Ghurair Mobility as the exclusive distributor of RELY in the UAE.

What is the price of the RELY R8 in the UAE?

RELY launched the R8 at an exclusive event at Warehouse Four, Al Quoz, on 10 February 2026. Prices for the RELY R8 in the UAE starts at AED 59,900 with the range-topping model hovering around the AED 90,000 mark. With this price point, the RELY R8 presents itself as one of the most affordable pickup truck offerings in the UAE market.

What powers the RELY R8?

The RELY R8 is offered with a choice of petrol and diesel powertrains, including a 2.3-litre turbocharged diesel engine producing 161hp and 420 Nm of torque, and a 2.4-litre petrol engine delivering 158hp and 230 Nm of torque, both available in 2WD and 4WD configurations.

Who is the RELY R8 targeted towards?

RELY claims the R8 is targeted at fleet companies, SMEs, contractors, and private owners. The truck will offer modern connectivity, advanced safety and work-ready features designed to support both business and lifestyle use. Oscar Rivoli, Chief Executive Officer of Motors, Al Ghurair Mobility, said: “The launch of RELY R8 reflects deepening relationship and mutual trust between Al Ghurair Mobility and Chery Commercial Vehicle UAE. This collaboration strengthens our ability to support the UAE’s rapidly growing logistics and transport sectors with intelligent, application-driven commercial mobility solutions. Together, we remain focused on developing a diversified, future-ready portfolio that aligns with the evolving needs of the regional market.”

Where can I find the RELY showroom in the UAE?

Potential customers can explore the all-new RELY R8 pickup truck at the RELY showroom, located in Ras Al Khor Industrial Area 3, Al Aweer, Dubai.