Ray-Ban Opens A New Store At Dubai International Airport

The millions of passengers who travel through Terminal 3 of the Dubai International Airport (DXB) will now have a Ray-Ban store to shop at. The new store, spread over 60 sq. m., is the brand's first-ever at DXB. Also, it is only the second-ever Ray-Ban store to introduce an engraving machine capable of adding a personal touch to the cases and frames. Of course, the new store flaunts the brand’s latest retail concept. In addition to the clever use of LED screens, the showroom features Ray-Ban’s backlit “Boxes” wall units. The store inauguration also coincided with DXB’s 64th anniversary. To commemorate the occasion, the eyewear brand has released a dedicated collection as part of its Change collection. The range includes transitioning lenses that adapt to lighting conditions. Every piece is engraved with a unique number from 1 to 64, making owning one much more enticing for collectors. Besides the celebratory collection, the store houses the brand’s most notable styles, including the Aviator, Wayfarer, Clubmaster, Ray-Ban x Scuderia Ferrari range and the Reverse collection. Also Read: Ray-Ban Reverse X Lenny Kravitz Capsule Collection Launched