Pirelli Middle East and Lotus Cars UAE unite to celebrate Emirati Women’s Day

The last day of August 2024 saw Lotus Cars UAE celebrate Emirati Women’s Day in collaboration with Pirelli Middle East. The celebratory event was hosted at state-of-the-art P ZERO World facility in Dubai, UAE where the all-female visitor group, comprising customers and media personnel, were educated on both brands along with a perfume-making workshop as well as a simulator competition that allowed participants to experience the thrill of driving a Lotus. All attendees further had the opportunity to explore the design and luxury features of the new Lotus Eletre all-electric hyper-SUV along with the tyre technology developed by Pirelli for the electric hyper-SUV. Giuliano Menassi, Senior Vice President Region MEAI and Russia of Pirelli, commented: “Pirelli is honored to celebrate Emirati Woman’s Day, recognizing their achievements, contribution and inspiration. Supporting and empowering women, inspiring them to seize opportunities and harness their potential is embedded into our development vision and value creation, in terms of the economy and society. This conviction led us to set challenging goals in the industrial plan presented in March 2024 with specific targets addressing the gender pay gap and to increase the number of women in managerial positions.”