noon Minutes and WatchBox | The 1916 Company Partnership in Dubai

Luxury timepieces delivered by noon Minutes in 15 minutes, beginning this weekend.

noon Minutes has partnered with WatchBox | The 1916 Company to deliver “sought-after luxury watches in just 15 minutes” in Dubai.

noon Minutes

noon Minutes is a pioneering grocery delivery service based in UAE, renown for “delivering a wide range of groceries, toys, beauty brands, and even PlayStation 5’s in just 15 minutes.” They are based in Dubai, Abu Dhabi, Sharjah, Ajman, and other Emirates, and have expanded to the Kingdom of Saudi Arabia and Egypt.

WatchBox | The 1916 Company

WatchBox is a global leader in pre-owned luxury timepieces.

“Founded in 2017, WatchBox is the world’s leading destination and community for collectible luxury timepieces. With the support of trusted advisors, a dynamic media platform, digital infrastructure, and offices and showrooms worldwide, WatchBox delivers white-glove service to a vibrant global community of collectors while offering a curated selection of timepieces from both established watch brands and emerging independent watchmakers.”

WatchBox also owns a majority stake in De Bethune, the iconic and prestigious Swiss independent watchmaker.

The 1916 Company comprises of WatchBox, Govberg Jewelers (Philadelphia, Pennsylvania), Radcliffe Jewelers (Baltimore, Maryland), and Hyde Park Jewelers (Denver, Colorado; Scottsdale, Arizona; and Newport Beach, California). Named “1916” as that is the year Govberg Jewelers was founded.

noon Minutes and Watchbox | The 1916 Company partnership in Dubai

This partnership begins this weekend, Friday 23rd February, and for a limited time only. Timepieces from leading luxury brands such as Audemars Piguet, Patek Philippe, Richard Mille, and Vacheron Constantin will be available “on noon Minutes for super-fast delivery to customers in select areas across Dubai.”

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The initial selection of timepieces includes a “carefully curated selection” of sought-after models such as:

Audemars Piguet: Royal Oak “Jumbo” – 15202ST.OO.1240ST.01 (AED 256,716 + VAT).

Patek Philippe: Nautilus “Tiffany & Co.” – 5712G-001 (AED 458, 566.50 + VAT).

Patek Philippe: Nautilus – 5990/1A-011 (AED 513,616 + VAT).

Audemars Piguet: Royal Oak Chronograph – 26331OR.OO.D821CR.01 (AED 242,050 + VAT).

Vacheron Constantin: Overseas – 4500V/110A-B483 (AED 95,250 + VAT).

Richard Mille: RM023 TI – RM023 TI (AED 513,616 + VAT).

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All the proceeds from sales will be donated to Tarahum for Gaza.

If this initial partnership is successful, then noon Minutes is poised to become a sought-after platform for quick delivery of timepieces across Dubai, other cities in UAE, and elsewhere.