Maserati is set to make a significant impact at Monterey Car Week 2024, celebrating its 110th anniversary with a series of high-profile events and product showcases. The centrepiece of the week will be the global debut of an all-new, MC20-derived super sports car at The Quail, A Motorsports Gathering.
The Italian luxury brand will also unveil the North American debut of the exclusive MC20 Icona, a limited-edition model inspired by the iconic MC12 Stradale. Additionally, Maserati will officially launch its Classiche department in North America, showcasing an MC12 Special Edition to honour its rich racing heritage.
The House of Maserati will serve as the brand’s headquarters throughout the week, offering guests a luxurious and immersive experience. The space will showcase a range of Maserati models, including the all-electric Folgore range, GranCabrio Trofeo, and MC20 Cielo. Exclusive test drives will also be available, allowing attendees to experience the brand’s performance firsthand.
To further enhance the guest experience, Maserati has partnered with renowned brands like Marchesi Antinori for wine, Sonus Faber for audio, and Giorgetti for furniture, creating an atmosphere of refined Italian luxury.
Beyond the product showcases, Maserati will be actively involved in other Monterey Car Week events. The brand will participate in the Pebble Beach Concours d’Elegance, where the new super sports car will be showcased on the Concept Lawn. Maserati’s Head of Design, Klaus Busse, will also serve as an Honorary Judge for the prestigious event.
The highlight of the week will undoubtedly be the global unveiling of the new super sports car. This highly anticipated model represents the next chapter in Maserati’s storied history, combining cutting-edge technology with the brand’s renowned Italian design and performance heritage.
Monterey Car Week 2024 promises to be a memorable event for Maserati, showcasing the brand’s rich heritage, innovative present, and exciting future.
With a series of product launches, exclusive experiences, and high-profile appearances, Maserati is set to captivate automotive enthusiasts and reinforce its position as a leading luxury performance brand.
