Once again, Korean automaker, Kia Corporation is affirming its support for the Australian Open, the premier tennis Grand Slam of the Asia-Pacific, by providing a 130-strong fleet of official tournament vehicles. This lineup includes the all-electric EV5, EV6, and EV9 models, as well as hybrid versions of the Carnival HEV, Sorento HEV, and Sportage HEV.
Kia provided 130 electrified vehicles for AO25, including 25 EV9s, 15 EV5s, 10 EV6s, 30 Carnival HEVs, 25 Sorento HEVs, and 25 Sportage HEVs. Marking the first fully electrified fleet, these vehicles will ensure safe, comfortable, and sustainable transport for players, officials, and VIPs during the tournament from 12 to January 2025 in Melbourne.
As part of AO25, Kia launches its ‘What’s Your Next Move?’ campaign, featuring the EV3 globally and EV5 locally, to engage tennis fans and reflect its “Movement That Inspires” ethos. The campaign includes the documentary ‘Rafa’s Next Move,’ showcasing Nadal’s journey and life beyond tennis. Additionally, Kia and Tennis Australia present a four-episode digital series, ‘What Moves You?’, exploring players’ passions beyond tennis through candid interviews inside the EV5 and EV9, highlighting inspiration and Kia’s electric innovation.
Kia has launched programs to create memorable experiences during AO25. 90 customers, selected after test-driving or purchasing Kia EVs, will enjoy live match viewing and a Melbourne Park tour. Ten influencer teams will attend as Kia’s guests, creating content while exploring Melbourne in Kia EVs. Additionally, 20 children from Korea, chosen as official Ballkids, will experience being on court with top players, participate in tennis activities, and explore Melbourne’s culture and attractions.
