Why is the new HONOR store important in the UAE?
HONOR has opened its flagship store at Dubai Mall, marking a key step in its UAE retail and experience strategy. The launch aligns with the HONOR Magic8 Pro pre-order, highlighting retail growth and product momentum.

How does the store change retail experiences?
The flagship unveils a new retail space transforming consumer interaction with tech, featuring immersive zones with HONOR’s ecosystem of devices and interactive installations that promote hands-on exploration. AI is positioned as an intuitive, integrated aspect of everyday life.
What new AI products are available in the GCC?
HONOUR debuts the region’s first retail of innovative AI products, including the Smart Guitar, Smart Piano Keyboard, Smart Air Drum, Musical Travel Pillow, and HONOR Choice Earbuds Perfume. These expand HONOR’s reach beyond smartphones into creative and lifestyle tech.

How does the Magic8 Pro add momentum?
The store opening coincided with the HONOR Magic8 Pro pre-order pickup, which rose by 58 per cent compared with the previous generation. As one of HONOR’s most advanced devices, the Magic8 Pro combines breakthrough imaging with AI-driven experiences, reinforcing HONOR’s leadership in premium innovation.

What benefits were offered on opening day?
Customers collecting the Magic8 Pro received extended warranties and lucky draw opportunities, while visitors enjoyed Scratch & Win promotions, festive bundles, and discounts of up to 50 per cent. These initiatives reinforced HONOR’s focus on innovation and discovery, positioning the store as a long-term investment.
