Honda Middle East and Africa celebrates 30 successful years in the region

On September 11th 2024, Honda Motor Co. (Middle East & Africa Office) hosted a special event at The Taj Exotica & Spa, at The Palm Dubai to celebrate its 30 successful years in the region. The Japanese carmaker invited select media representatives from the GCC and North Africa regions as a mark of gratitude. The Cornea Impression was invited for the same too. The brand further showcased its diverse product lineup at the event comprising not just automobile and motorcycle offerings but products in the marine and business segments as well. Honda also took advantage of the wider media to showcase the all-new BF350, incorporating Honda’s first V8 engine.

Mr Rajvinder Johal, General Manager, Honda Motor Co. (Middle East & Africa Office) spoke about Honda’s new Global Brand Slogan, evolving from “The Power of Dreams” to “Power of Dreams: HOW WE MOVE YOU” which encapsulates both physical mobility and emotional engagement. This was followed by a keynote speech by Mr Anup Ravindranath, Senior General Manager, Honda Motor Co. (Middle East & Africa Office) who spoke about the future roadmap of Honda in the region and teased the Honda ‘0’ series of electric vehicles showcased at CES earlier this year. He further emphasized on safety being regarded as top priority in Honda’s books with the goal of achieving zero traffic collision fatalities involving Honda motorcycles and automobiles worldwide by 2050.