Ferrari has unveiled two new personalisation packages for the Ferrari Purosangue, developed exclusively for the Middle East region. These packages are available to all Ferrari Purosangue customers starting with the 2027 model year (June/July 2026).
These packages were revealed at Casa Ferrari Abu Dhabi, Ferrari Middle East’s flagship hospitality experience, during the Formula 1 Grand Prix weekend (December 5-7). Designed as a villa, Casa Ferrari serves as a home for the local Ferrari community in the region, where the brand’s passion, heritage, and innovation are clearly on display.
The Level 1 package features distinctive design elements in Arabian Golden Sheen, a special colour developed exclusively for the ME30 range, launched in 2024 to celebrate Ferrari’s 30th anniversary in the Middle East. This package includes exterior dreamlines, gearbox paddles, steering-wheel livery, and the cancelletto, paired with metallic-gold embroidery for the Prancing Horse, stitching, and carpets.
The Level 2 package, available only with the Level 1 package, offers interior carbon fibre woven with gold thread. This innovative material, designed specifically for the region, combines superior craftsmanship, exceptional performance, and a unique regional identity.
Additionally, six exterior colour options, first introduced with the ME30 range in 2024, are available as personalisation packages. Inspired by the landscape and visual identity of the Gulf region, these colours offer an additional layer of personalisation for those wishing to add a touch of regional flair to their Purosangue.
Pearl White Sheen reflects the United Arab Emirates’ pearl-diving heritage and its modern luminosity. Emerald Green Sheen pays tribute to Saudi Arabia’s oases and the enduring symbolism of renewal. Brown Sand Sheen, representing Kuwait, evokes the warmth and richness of its desert landscapes. Maroon Sheen, inspired by Qatar’s national identity, captures depth, resilience, and distinction. Night Sky Sheen, dedicated to Bahrain, mirrors the sophistication of its starlit nights. At the same time, Blue Waters Sheen, created for Oman, conveys the serenity of its coastlines and the purity of its sweeping seas.
