Redefining Everyday Luxury
RIMOWA has unveiled the new Groove Collection, a modern take on its iconic design. The line translates the brand’s signature grooves into a series of leather bags that feel refined yet practical – made for everyday use without losing RIMOWA’s clean, structured look.
Each piece in the collection has the same clean lines and attention to detail RIMOWA is known for, but with a focus on ease and flexibility. Made in Italy from premium leather, the bags feel structured without being heavy – the kind of pieces that look as good at the airport as they do around the city.
There are four main styles to choose from: the Groove Shopping Bag, a roomy everyday carry; the Groove Sliding Hobo Bag, relaxed and slightly slouchy in the best way; and two sizes of the Groove Cross-Body Bag, which take cues from RIMOWA’s classic luggage shape.
Craft, Colour, and Modern Elegance
The colour palette is understated yet striking – mostly black, with seasonal options like silver, pink, burgundy, and green adding a bit of personality. Every bag comes with small but smart details, from removable pouches to hardware that gives just the right amount of shine.
Speaking about the new launch, RIMOWA’s CEO Hugues Bonnet-Masimbert called it “a bold new step” for the brand, combining German design with Italian craftsmanship.
The Groove Collection will be available starting September 22, 2025, in RIMOWA stores and on their website, with prices ranging from €950 to €1,700.
This feels like a natural next move for RIMOWA – still true to its roots, but with a new kind of everyday elegance that fits right in with modern life.
