Chery to host world premiere of two new iCAUR models on August 1st in Dubai

The Shanghai Auto Show in April 2025 saw the global debut of Chery’s new car brand called iCAUR. And now, August 1, 2025, will see Chinese carmaker Chery host the iCAUR Brand Night and New Models Launch Event in Dubai. Apart from the world premiere of two all-new models, the iCAUR Brand Night will witness the unveiling of iCAUR’s localized development strategy for the Middle East market amidst the presence of global media representatives, global partners, and Middle East dignitaries. 

Chery’s new iCAUR car brand is committed to build “a uniquely global automotive ecosystem.” iCAUR vows to break the current trend towards homogenized automotive design by blending rugged style with smart technology. iCAUR is aiming to cater to the growing demand for personalization and emotional value among young and young-at-heart users. Each product will have the ability to be personalised, allowing users to showcase their individuality and lifestyle, creating a deeper emotional bond between people and products.

The Dubai launch on August 1 will see two new models make their global debut. Both new iCAUR models have been tailor-made to meet the needs of Middle Eastern customers. The event will also feature a range of customized models built upon the V23’s iconic cool DNA, including a pickup version and, convertible version. Alongside these, a space-themed special edition “designed to meet the region’s growing demand for cool and individual expression” will also be on display. 

According to Si Fenghuo, CEO of iCAUR International: “We blend Chery’s rigorous manufacturing ethos with internet-driven marketing strategies to create products that deeply connect with consumers.”

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