Cadillac In Collaboration With SURGEON Release Exclusive Sneaker Collection
20 pairs from the bespoke sneaker collection, inspired by Cadillac’s EV portfolio, will go on sale and the one inspired by tennis star Francis Tiafoe will be auctioned; with all proceeds going to charity
North American luxury car maker, Cadillac has teamed up with Los Angeles designer Dominic Ciambrone and his crew at SURGEON on an exclusive collection of custom sneakers. Each style is inspired by a vehicle in Cadillac’s EV portfolio, including the Cadillac LYRIQ, CELESTIQ, OPTIQ, and ESCALADE IQ. As part of the design process, the SURGEON team collaborated with Cadillac designers and artisans in-person at General Motors’ Design Center in Warren, Michigan, to help draw inspiration from the each vehicle’s unique details, including the interior leathers, upholstery patterns, textiles, and paints.
Bryan Nesbitt, executive director, Global Cadillac Design said:
“Cadillac’s design philosophy celebrates transforming the ordinary into the extraordinary, individualizing what is common into something that is distinctively yours,”
Dominic Ciambrone, CEO and Founder of The Shoe Surgeon, said:
“Collaboration and craftsmanship are at the forefront of what we do at SURGEON. With our unique, custom designs, we strive to push boundaries and inspire,” He added, “We are excited to team up with Cadillac for a collaboration inspired by their products that have also pushed boundaries with their authentic, American luxury designs.”
Next drop: Only 20 pairs; pricing yet to be announced
The exclusive collection of custom Cadillac X SURGEON shoes will be available for purchase for a limited time only on CadillacSignature.com starting 8 September 2024. Only 5 pairs under each EV nameplate will be sold, totalling 20 pairs. Pricing hasn’t been announced yet. Proceeds from the sales will be donated to the USTA Foundation’s Frances Tiafoe Fund.
Custom sneakers inspired by tennis star Francis Tiafoe
As the Official Vehicle of the US Open tennis tournament, taking place from 26 August 2024 to 8 September 2024, Cadillac to collaborate with SURGEON once again to create custom sneakers inspired by the life of professional tennis player and Cadillac brand ambassador, Francis Tiafoe. One pair will be auctioned via CharityBuzz.com to support the USTA Foundation’s Frances Tiafoe Fund, which supports free or low-cost tennis programming and academic services to more than 130,000 student-athletes annually. Both the Frances Tiafoe sneakers and the wider Cadillac collection will be on display in the Cadillac Showroom at the 2024 US Open Fan Experience, alongside the mentioned Cadillac EVs.
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