Bridgestone Bags Award For Dueler All-Terrain Tyre

The Product of the Year award is the world’s largest consumer-voted accolade, recognising innovation. The Product of the Year 2024 award was presented to Bridgestone for one of its new tyres – the Dueler All-Terrain A/T002. That made the brand the first tyre manufacturer and the only automotive company to bag this award. Also, Bridgestone can use the Product of the Year logo as a stamp for one year.

As the name suggests, the tyre is developed to serve all kinds of terrains. It especially performs well when the going gets rough. Bridgestone designed and tested the Dueler A/T002 using its Virtual Tyre Development platform, which helped reduce the waste and CO2 emissions produced during development.

The Dueler All-Terrain A/T002 rubber is available in 43 variants between 15 and 19 inches in diameter. Hence, it can serve a wide range of vehicles in the market.