Realignments aren’t uncommon in today’s ambiguous automotive market. A fast-paced shift to electric, and hybrid, and the phasing out, slowly, of gasoline and diesel-fueled vehicles is underway. Automakers have to respond in fashion by making changes, cutting models, factories, dealers, and partners, and that’s where Bentley sees the writing on the wall.
They’ve combined ninety-five retail partners across forty-one markets into one massive bundle of a region to be known as the EMEA for the UK, Europe, the Middle East, Africa, and India. This repackaging of assets and partners represents a third of their total global sales market. They’re hopeful that making this change it will lead to streamlining their business operations and maximizing synergies between markets.
A gentleman by the name of Richard Leopold, Regional Director, is set to take the helm of this new region compromising what looks to be half the world’s surface. After 17 years of experience at Bentley, he was quoted as saying:
“I am extremely excited to continue to collaborate closely with our retail partners to drive the growth of our business across the UK, Europe, Middle East, Africa, and India under this new guise. This journey will not only focus on the launch of new models aligned with our Beyond100+ strategy but also emphasise enhancing our network and elevating the customer experience in our biggest single region in the world.”
Cheers!
M. T. Blake
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