Audi is set to release 20 new models in 2024 and 2025. Half of those have already been released at the time of this article. Models such as the Q6 e-tron and A6 e-tron compose part the EV push. Of the 1.7m cars sold last year, 164,000 were fully electric, but they also declined less than their gas counterparts (12% decline vs. 8% decline in EVs).
“From the beginning, 2024 was considered a transitional year. We have strong models entering the markets, but they will only gradually become significant in terms of sales volume. At the same time, some models have been phased out. Challenging economic conditions and the intransparency in terms of government incentive structures are currently causing a certain reluctance to buy affecting the entire industry, especially when it comes to fully electric vehicles,” says Marco Schubert, Board Member for Sales and Marketing.
“With our three-pronged approach of electric cars, plug-in hybrids, and combustion-engine vehicles, we are positioned flexibly and robustly for the coming years and offer our customers a diverse range of premium vehicles. With our clear strategy and the strong commitment of our retail partners and international teams, we are setting ourselves up for the future.”
Notably, of the 164,000 EVs sold, 108,000 were solely the Q4 e-tron. The Q6 e-tron, in comparison, sold a paltry 15,000 units. Besides electric, old-fashioned petroleum-powered cars sold quite well. Leading the pack were the Q5 (298,000 units), A6 (244,000 units), and Q3 (215,000 units). Audi Sport was down worldwide 14% with 41,000 units sold, but it was up in the United States with a +4% gain.
So what do you think 2025 will bring Audi?! Back to record sales? Another slight decline? Something far better or far worse?
Cheers,
M. T. Blake
(IG @autohabitblake)
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