Aston Martin Celebrates 60 Years of Bond with Exclusive Pop-Up Experience

Aston Martin has unveiled an extraordinary pop-up experience in London’s prestigious Burlington Arcade to commemorate its six-decade partnership with the iconic James Bond film franchise. The House of Q by Aston Martin is a secret world hidden behind a seemingly ordinary newsstand, inviting visitors on a journey through the heart of Bond and Aston Martin’s history.

The centerpiece of the experience is the legendary DB5, the car that solidified Aston Martin’s status as a global luxury icon. The pop-up showcases the car’s iconic design, technical blueprints, and its pivotal role in the “Goldfinger” film. Visitors can immerse themselves in the world of Bond through interactive displays, original film scripts, and even a glimpse into future Aston Martin models.

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The House of Q also offers a Configurator Lab where customers can work with Aston Martin design experts to create their personalized dream car. The pop-up will host daily events, including design workshops led by the brand’s design and engineering teams.

This collaboration between Aston Martin and Burlington Arcade marks a significant moment in the history of both brands. The arcade’s reputation as a luxury shopping destination aligns perfectly with Aston Martin’s image, creating a synergy that elevates the entire experience.

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The House of Q by Aston Martin is a testament to the enduring partnership between the two British icons. It offers fans and enthusiasts an unparalleled opportunity to immerse themselves in the world of James Bond and Aston Martin, celebrating a legacy that continues to captivate audiences worldwide.

The pop-up experience runs until August 4th, inviting visitors to discover the magic behind the Aston Martin and James Bond partnership.

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