Arsenal Football Club appoints MG Motor as “Official Automotive Partner”

Two legacy British brands join hands as Arsenal Football Club appoints MG Motor as its “official automotive partner”. MG Middle East announced the regional commencement of the three-year partnership with Arsenal Football Club starting July 2024 in the Middle East to boost the brand’s visibility on a global scale. As the Official automotive partner of Arsenal Football Club, MG Motor will support both men’s and women’s football teams with a proud and prominent showcase of the brand at Emirates Stadium and Meadow Park. The partnership will see both brands collaborate in promotion activities, content creation and marketing strategies to boost both brand’s visibility and create a stronger connection with fans globally. Tom Lee, Managing Director of MG Motor Middle East, commented: “ At MG, we take a strategic and thorough approach to partnerships both regionally and globally. Partnering with Arsenal Football Club, with its rich history, success, and growing popularity, especially in the Middle East, is a natural fit. Our shared vision for innovation, quality, and exceptional customer experience aligns seamlessly with Arsenal’s values. We are enthusiastic about the opportunities this collaboration presents and look forward to a prosperous future together.”