Ahmed Seddiqi & Sons is a new retailer of Bremont

Ahmed Seddiqi & Sons is a new retailer of British watch brand Bremont.

Ahmed Seddiqi & Sons, founded in 1950 by the Seddiqi family, is among the leading and most well-respected timepiece and jewellery retailers in the Middle East, carrying over 60 luxury timepiece and jewellery brands across 51 locations in the UAE.

Bremont was founded in 2002 by two brothers, Nick and Giles English. “Designed around the principles of Air, Land and Sea, the brand’s watches are built to perform in any environment. It is for this reason that they use the highest quality materials and watchmaking techniques available in the construction of Bremont’s timepieces.”

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Supermarine Full Ceramic. Left: ‘Jungle Green’. Right: ‘Tactical Black’.

“We are delighted to welcome Bremont to our portfolio. The innovation and craftsmanship evident in each timepiece perfectly align with our vision to continuously expand our offering. We look forward to sharing the brand’s passion with our clients in the region and elevating its presence together.” – Mohammed Abdulmagied Seddiqi, Chief Commercial Officer of Ahmed Seddiqi & Sons.

“It is an honour to work with Ahmed Seddiqi & Sons, whose portfolio of luxury watches and innovative luxury retail experiences creates a truly exceptional environment for the discerning UAE watch customer. As an independent British brand manufacturing fit for purpose and highly capable tool watches that celebrate a life of adventure, we look forward to bringing our unique brand story and collections to the Ahmed Seddiqi & Sons customers.” – Davide Cerrato, Chief Executive Officer of Bremont. 

Supermarine Full Ceramic

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Left: ‘Jungle Green’. Right: ‘Tactical Black’.  Both feature a gradient dial. Jungle Green’s hands and hour-markers are filled with C3 (light green) Super-LumiNova® (blue emission) and Tactical Black’s hands and hour-markers are filled with white Super-LumiNova® (blue emission).

Ahmed Seddiqi & Sons retail partnership with Bremont coincided with the launch of the brand’s next generation Supermarine. It is a “striking, high-performance timepiece”  featuring the brand’s first full ceramic case. It is available in two versions: ‘Jungle Green’ limited to 250 pieces, and ‘Tactical Black’.

Both versions feature a 43 mm case diameter, are powered by an automatic movement, and have a water resistance up to 500 metres or 50 ATM.

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First image: Ceramic case in striking green, not easy to create. Second image: Mono-block ceramic case, ceramic bezel insert, and a PVD treated knurled titanium bezel. Third image: Helium escape valve. Watch has a 500 metres water resistance. Fourth image: Closed caseback. Underneath this caseback is an automatic movement: Modified Calibre 11 ½ lignes BE-92AV. Features: 25 Jewels. Frequency 28,800 vph or 4 Hz. 50 hour power reserve. Glucydur balance wheel. Anachron balance spring. Nivaflex mainspring.

“With an automatic movement, 500m water resistance, and a helium escape valve, it’s expertly engineered for the depths and built to endure any adventure.”

‘Jungle Green’ on NATO or rubber strap is priced at Great Britain Pounds (GBP): 6,450 (according to Bremont’s website, out of stock).

‘Tactical Black’ on NATO strap is priced at Great Britain Pounds (GBP): 5,950 (according to Bremont’s website, out of stock).

Our Thoughts

Ahmed Seddiqi & Sons is among the elite watch and jewellery retailers in the world. They are to watch and jewellery retail in the Middle East, what a few others are in their respective regions (such as in Asia, Europe and North America). Being based in the UAE means they cater to a vast number of international customers, many of whom (possibly) do not have access to many watch brands in their home countries. Adding Bremont to their portfolio increases their offering to their customers. It further cements their position as the preferred watch and jewellery retailer in the Middle East.

Bremont watches are available at Ahmed Seddiqi & Sons boutiques in the Mall of The Emirates and Dubai Mall, and in YAS Mall, Abu Dhabi.

Ahmed Seddiqi & Sons have their own watch brand – Vyntage Horology. We recently wrote about their new watches.

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