Ahmed Seddiqi & Sons introduces the Rolex Certified Pre-Owned Programme with an “exclusive, dedicated Salon” within the Rolex boutique at Wafi Mall in Dubai.
Ahmed Seddiqi & Sons, founded in 1950 by the Seddiqi family, is among the leading and most well-respected timepiece and jewellery retailers in the Middle East, carrying over 60 luxury timepiece and jewellery brands across 51 locations in the UAE. It is “United Arab Emirates’ largest and most pioneering luxury watch and jewellery retailer.”
Key Features
Rolex launched the Certified Pre-Owned Programme in 2022 “to bring added value to the existing supply of Rolex watches on the pre-owned market.” This programme certifies the authenticity of pre-owned Rolex watches – “at least three years old” – at the time of resale.
This programme is exclusive to Rolex and available at authorised locations worldwide. It enhances Ahmed Seddiqi & Sons role as an official retailer of Rolex in Dubai. Ahmed Seddiqi & Sons is now able to offer pre-owned Rolex watches to their customers, “meticulously selected” by them and “certified by Rolex.”
A Rolex Certified Pre-Owned seal is included with the watches sold under this programme, confirming they are certified pre-owned Rolex watches. The Rolex Certified Pre-Owned guarantee card “officially confirms that the watch is genuine and guarantees its proper functioning.”
Rolex watches sold under this programme come with a new two-year international guarantee “and benefit from the quality criteria inherent to all Rolex products, such as precision, durability and waterproofness.”
The Rolex Certified Pre-Owned Programme managed by Ahmed Seddiqi & Sons in Dubai will highlight Rolex watches across several decades, “more than half comprising elusive and rare timepieces.” Members of the Seddiqi family are personally involved in the selection of watches, “drawing upon their industry expertise and deep understanding of the region and its audience.”
“Building on our seven-decade legacy of expertise, the Ahmed Seddiqi & Sons Rolex Certified Pre-Owned programme represents a significant milestone in our commitment to our clientele. This not only enhances our overall offering but also creates an exciting new platform for watch enthusiasts to pursue their passion for exceptional timepieces. We look forward to opening a new chapter in our relationship with collectors and all audiences, providing them with a certified pathway to acquire elusive and rare timepieces.” – Mohammed Abdulmagied Seddiqi, Chief Executive Officer of Ahmed Seddiqi & Sons.
Our Thoughts
Acquiring a Rolex is not an easy task. Rolex authorised retailers make you purchase watches from other brands (known as “bundling”) before you are offered a Rolex, often considered a “prize.” After your first Rolex, you must work your way up the Rolex hierarchy, before you “qualify” for the sought-after models, such as from the GMT-Master II, Submariner and Cosmograph Daytona collections. A frustrating process, one many collectors do not want to go through.
The Rolex Certified Pre-Owned Programme allows customers to buy a Rolex watch with ease. The catch is that models offered are not from present catalogue (at least to my knowledge). Rolex certifies these watches, so none of the uncertainties and worry that can arise from the grey or secondary market. In Dubai, they are retailed by Ahmed Seddiqi & Sons, itself a “seal” or “certificate” when purchasing a pre-owned Rolex.
Ahmed Seddiqi & Sons might set the benchmark by which the Rolex Certified Pre-Owned Programme is followed globally.
Additional Details
The Rolex Certified Pre-Owned Salon at Wafi Mall in Dubai is schedule to open on 29 November 2024. The Cornea Impression was recently invited to an exclusive preview.
It is a 290 square foot space within the Rolex boutique at Wafi Mall. Founded in 1991, Wafi Mall is one of the oldest malls in Dubai.
Ahmed Seddiqi & Sons will soon launch an online presence on their official website.
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