What is HUGO x entire studios?
HUGO x entire studios is a new capsule from HUGO and the Los Angeles label entire studios. It covers menswear and womenswear, and draws on what HUGO calls the fearless energy of early ambition. HUGO says it brings the tailoring know-how, while entire studios adds its feel for proportion and modern dressing. As a result, the capsule mixes futuristic suits with statement outerwear and elevated separates, all in sculptural shapes.
What does the HUGO x entire studios menswear include?
According to HUGO, the menswear rethinks the modern suit with bold volume and utility details. It starts with a herringbone wool blazer, paired with tailored trousers. Outerwear then adds the drama. A structured wool overcoat and a statement shearling jacket bring volume and texture. Meanwhile, a heavyweight cotton-twill jacket gives a more functional edge. Finally, refined knitwear and jersey separates keep things easy and adaptable.
Which HUGO x entire studios men’s pieces are online now?
HUGO BOSS already sells ten men’s pieces from the capsule online. Herringbone trousers come in dark grey, with a slim cut, virgin wool, and a silk-blend contrast waistband. A black virgin-wool-blend coat comes with a removable suede collar. A relaxed black lambskin jacket also features a shearling collar and a belted waist and cuffs.
Knitwear includes a grey mouliné virgin-wool jacket with an oversized collar. A black sweater, meanwhile, features shoulder buttons. For easier days, a zipped sweatshirt and wide-leg tracksuit bottoms come in bonded cotton-blend jersey. A white cotton-satin shirt, a ribbed vest top and a cap with a tonal 3D logo round off the selection.
How does HUGO suggest wearing it?
HUGO does not set a single way to wear the collection. Instead, it invites men to mix the pieces on their own terms. The suiting, for instance, can take on a relaxed, street-style attitude, while other pieces layer with sculptural outerwear. HUGO says each piece works with the rest, but it also wants every item to stand out on its own.
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What does HUGO say the collaboration means?
For HUGO, the capsule marks another step in its tailoring story. The brand says it brings a more directional take to the category, while strengthening its heritage. HUGO BOSS’s SVP of Creative Direction, Marco Falcioni, says the aim was to rethink modern tailoring from a fresh angle. He adds that proportion, experimentation and a shared wish to create something distinctive bring the two worlds together. HUGO says it designed the collection for a next-gen dresser who wants strong, versatile design.
Is HUGO x entire studios available in the UAE?
HUGO says the collection will be available worldwide through select HUGO stores, the official website, and wholesale partners. However, when it will land in the UAE is not yet clear. Meanwhile, the men’s pieces are already on HUGO’s website.
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Who are HUGO and entire studios?
HUGO is the younger brand in the HUGO BOSS stable, and pitches itself as a platform for self-expression. Its parent company operates from Metzingen in Germany. Meanwhile, its partner, entire studios, launched in 2020 under New Zealand-born founders Dylan Richards-Diaz and Sebastian Hunt. In turn, the Los Angeles label places its work where minimalist design, technical performance and luxury streetwear meet.
